PACKAGING
PACKAGING To the majority of us, the philosophy of packaging is a mystery. Or you can say that the packaging industry takes the customer for granted or a ride – choose anyone. If this sounds like an exaggeration, remember what happens when you try to unwrap a new shirt ! If removing all the plastic parts and cardboard was not enough, remembering to remove all the pins is a task in itself. If any is left out it is sure to pierce your shoulder when you wear the shirt, or if the unwrapping was done on your bed (as is normally done) it may well puncture you when you go to bed ! Another item we all come across is the small tomato ketchup sachets provided with your breakfast on trains etc. Bravado eggs you on and you take the courage to try to tear it open – first with your fingers and then with your teeth. Other passengers are looking on in gleeful anticipation on whether you succeed or not, maybe even taking bets among themselves. You do not