Conning the Consumer

Adjective as product naming is a topic which is being regularly discussed around the world. But it remains more of a academic discussion only. 

In this entire race for more business, there is a category of manufacturers who have adopted a different rout. They have simply adopted a tactics which tries to plant in the consumer’s mind that their product is of a special class.

They have simply named their product on English adjective words which give a different meaning to that product.

Consumer product companies, Marketing Managers and Advertisement companies care two hoots for the discussion which tries to show that such a naming is unethical.

The market is flooded with products having adjective as brand names, such as Real, Natural, Orange, Pure, Fresh and Achcha to name only a few.

Take the product named “Real”. It is a brand name of a purported fruit drink. The name tries to imply that it has real fruit juice packed in it and nothing else. In reality it has about 12 % only of fruit  juice; rest is sugar and chemicals etc., to increase shelf life.

Take another example “Natural” fruit juice.  In no way it can be natural as it contains stabilizers, etc, etc.

The name "Achcha" is used to market a company's basmati rice.

The list is long. It is up to the customer to recognise this, decide whether it is ethical practice or not and reject the product.  The decision is yours.

                            

Remember the words “Caveat emptor”